Cost verdict · PW-EMAIL-BREVO
The Brevo bill at 10,000 subscribers is $59/mo
The entry price is the draw; the bill at scale is what you keep paying. Brevo reads $18 a month at 1,000 subscribers and $59 a month at 10,000 — a 3.3× step, +228%. This record leads with that jump, because it is the cost the score weighs most. Every figure is a dated reading, never a live quote.
- In brief
- Formerly Sendinblue, Brevo is the budget-friendly all-in-one: email, SMS, WhatsApp, and CRM in one platform. Volume-based pricing means you pay for emails sent—not subscribers stored.
- Free tier
- 300 emails/day, unlimited contacts — a fixed published cap, not a benchmark and not in the jump.
- Annual billing
- ~10% off the monthly rate when paid annually.
Prices are monthly, in USD, read for the recorded Brevo file dated 2026-02-19. The 10,000-subscriber figure is the cost-at-scale the score weighs most. Confirm at Brevo before you buy.
- Composite
- 4.0/5
- Dimensions
- 7
- Source-backed
- 4
The basis Good Value · weights v1.0 · 3 dimensions need review · the scorecard is filed below
Folder A · Subscriber-tier ledger
What the monthly bill reads as the list grows
The recorded monthly cost at each subscriber tier on file: the free cap (a fixed published limit, not a benchmark), the 1,000-subscriber baseline, any labelled modeled mid-tier, and the 10,000-subscriber scaling reading — the ▲ jump between the two benchmarks is the one source-backed alert.
| Subscribers | Monthly | Plan | 1K → tier | Evidence |
|---|---|---|---|---|
| FreeRecorded-static cap | Free | Free | — | Recorded-static |
| 1,000Baseline benchmark | $18/mo | Starter | baseline | Source-backed |
| 10,000Scaling benchmark | $59/mo | Starter (60K emails/mo) | +228% · 3.3× | Source-backed |
At the Starter (60K emails/mo) tier, the list growing 10× takes the recorded monthly bill up $41/mo. This is the cost-at-scale the score weighs most.
Figures are monthly readings in USD. The free row is a fixed published cap; a modeled mid-tier (if shown) is derived, labelled, and never headline-eligible. Confirm current tiers and overage rules at Brevo before you buy.
Folder B · Plan ledger
Every published plan, monthly vs annual
The recorded plans on file for Brevo: the monthly list price, the annual-billed rate, and the saving between them. A custom / contact-sales plan is shown as such, never as a number.
| Plan | Monthly | Annual (per mo) | Saving | Best for |
|---|---|---|---|---|
| Free300 emails/day (~9,000/mo), unlimited contacts | Free | Free | — | small businesses testing email marketing |
| Starter5,000 emails/mo, no daily limit, basic analytics | $25/mo | $21.25/mo | 15% off | growing businesses with consistent sending needs |
| Business5,000 emails/mo base, marketing automation, A/B testing | $65/mo | $55.25/mo | 15% off | businesses ready for automation and advanced reporting |
| EnterpriseCustom volume, dedicated IP, priority support | custom / contact sales | custom / contact sales | — | large companies needing 1M+ contacts and custom solutions |
Annual rates are shown as the equivalent monthly figure; the saving is annual vs monthly × 12. Plans and limits change — confirm at Brevo before you buy.
Folder C · Provider scorecard How scores work ↗
Seven dimensions, each scored and sourced
Every dimension is scored 1–5 by the published rubric, carries the weight it holds in the composite, and shows the raw reading and whether it is source-backed. The cost dimensions lead; the scaling-cost row is marked as the increase. The composite is read whole, not recomputed here.
Score = 3 / 5 · oxblood row = the source-backed scaling cost
The starting monthly bill — context, not the verdict.
The monthly bill once the list reaches 10,000 — the cost that leads.
How far the list price has moved recently; lower score = more churn.
Sending headroom per dollar at the entry tier — a derived ratio.
Depth of built-in automation workflows — a feature count.
How cleanly your data exports if you leave — a feature count.
Folder D · Exposure & stability
Charges off the headline price, and how far the price has moved
Two filed sub-records: the costs that do not show on the plan price, and the recorded list-price churn over the last 24 months.
Hidden-cost exposure
3/5- A core feature is gated behind a higher paid plan
- Provider branding stays on emails until you upgrade to a higher plan
Price stability
4/5- List price moved about +5% over the last 24 months on record.
- 2024-06Minor price adjustment after Sendinblue rebrand to Brevo
Folder E · The catches
What the plan price does not tell you
Recorded notes filed against Brevo — the pricing mechanics and add-ons that move the real bill past the headline plan.
Volume-based pricing tiers
Unlike subscriber-based tools, Brevo charges by emails sent. Starter at 5,000 emails is $25/mo, but 40,000 emails jumps to ~$59/mo. Prices scale quickly with volume.
Free plan daily cap
The free plan limits you to 300 emails per day—fine for small lists, but unusable for newsletters with 1,000+ subscribers expecting same-day delivery.
Remove Brevo logo costs extra
Free and Starter plans include Brevo branding in emails. Removing it is a paid add-on (around $12/mo) or requires upgrading to Business tier.
SMS & WhatsApp priced separately
Multi-channel features like SMS and WhatsApp aren't included in email plans. SMS costs ~$0.01-0.05 per message depending on country.
Landing pages are limited
Business plan includes just 1 landing page. Need more? You'll pay extra per page or upgrade to a higher tier.
Sales CRM is a separate add-on
The Sales Essentials CRM add-on costs extra on top of marketing plans. Expect $12-15/mo per user for sales pipeline features.
Folder F · Provenance
Where these figures came from — and what they don't promise
The figures on this record are dated readings of Brevo's published pricing, recorded 2026-02-19, in USD. Everything is labelled in place.
- Pricing source
- brevo.com/pricing ↗ · as read 2026-02-19
- Scaling pair
- $18/mo → $59/mo (+228%, 3.3×) — source-backed at both ends.
- Composite
- 4.0/5 · Good Value
What this record does not say
- Every figure is a dated reading, not a live or real-time quote.
- Prices here are monthly — the run-rate figures are monthly × 12, never an annual-plan price.
- A sentinel plan (custom / contact sales) is shown as such, never as a number, and is never part of the jump math.
- The scaling jump is only flagged in oxblood when both the 1,000- and 10,000-subscriber readings are source-backed and the bill genuinely steps up.
- Nothing here is source-backed-now, monitored, or promised-current. Confirm at the provider before you buy.
Open the provider's pricing
An outbound link to Brevo's own pricing. It never moves a recorded figure or a score on this record.
Outbound · affiliate link · not part of the record
The per-plan prices, subscriber-tier readings, dimension scores and composite are recorded values read from the Brevo file on 2026-02-19. The 10,000-subscriber scaling figure leads the record; the run-rate is the monthly reading × 12, a projection, not an annual-plan quote. Sentinel plans (custom / contact sales) are shown as such. File / reference numbers (PW-…) are labels. Nothing here is presented as live, source-backed-now, monitored, or promised-current. Confirm the current price at Brevo before you buy.