Email & software · recorded cost ledger
The price at 1,000 subscribers isn't the price at 25,000.
A dated cost ledger for 8 email tools — the monthly price at 1K, 5K, 10K and 25K subscribers, and how far it scales as your list grows. Sort by the tier you're at; open a row for the score and the catch.
Figures are recorded readings of list-price tiers — source-backed where read at the provider, modeled where labelled. Not a live feed; plans and overage rules change, so confirm with the provider before you buy.
Section · The ledger
Monthly cost by list size
All 8 tools on file: the recorded monthly price at each subscriber tier and the 1K→25K scale multiple. Sort by the tier you're at; a row opens for the score, who it's best for, and any deal.
The cheapest tool at 1,000 subscribers is often not the cheapest at 25,000 — the 1K→25K multiple is the number to watch. "Expensive at scale" flags a tool cheap up front but dear as the list grows.
| # | Tool | 1K | 5K | 10K | 25K | 1K → 25K | Detail |
|---|---|---|---|---|---|---|---|
| 1 | Brevo Budget-conscious businesses | free | $25 | $59 | $65 | steps | |
| 2 | Buttondown Indie writers, minimalists | $9 | $29 | $79 | $149 | 17x | |
| 3 | MailerLite Small businesses, creators on a budget | free | $39 | $73 | $159 | steps | |
| 4 | Kit Creators, bloggers, YouTubers | free | $66 | $100 | $166 | steps | |
| 5 | ActiveCampaign Businesses needing advanced automation | $15 | $79 | $139 | $289 | 19x | |
| 6 | Beehiiv Newsletter operators, media brands | free | $89 | $109 | $169 | steps | |
| 7 | Mailchimp Small businesses, beginners | $13 | $100 | $135 | $270 | 21x | |
| 8 | Klaviyo E-commerce brands, Shopify stores | $30 | $100 | $175 | $400 | 13x | |
Prices are recorded list-price tiers; the PriceWorld score is a composite of recorded dimensions (shown on each tool's file). Confirm current plans and overage rules with the provider before you buy.
Section · Preview
Coming onto the record
More email tools are being filed. Suggest one to prioritise.
E-commerce CRM and email
- Not yet on filepreview
Classic email marketing since 1998
- Not yet on filepreview
Email marketing for small businesses
- Not yet on filepreview
Price it at the list you'll have, not the one you have.
The cheap tier rarely stays cheap as your list grows — these are dated, recorded readings, so confirm the current plan and overage rules with the provider before you buy.
Monthly prices for all 8 tools are recorded readings of published list-price tiers via getEmailToolPrice; the 1K→25K multiple is a recorded ratio. The PriceWorld score is a composite of recorded dimensions (detailed on each tool's file). Source-backed where read at the provider. Not a live feed; plans and overage rules change, so confirm with the provider before you buy. Coverage on record, not a promise of accuracy.