Cost verdict · PW-EMAIL-KIT
The Kit bill at 10,000 subscribers is $100/mo
The entry price is the draw; the bill at scale is what you keep paying. Kit reads $33 a month at 1,000 subscribers and $100 a month at 10,000 — a 3× step, +203%. This record leads with that jump, because it is the cost the score weighs most. Every figure is a dated reading, never a live quote.
- In brief
- The creator's email platform (formerly ConvertKit). Purpose-built for bloggers, YouTubers, and digital entrepreneurs who want simple automation without the enterprise bloat.
- Free tier
- 10,000 subscribers, limited automation — a fixed published cap, not a benchmark and not in the jump.
- Annual billing
- ~2% off the monthly rate when paid annually.
Prices are monthly, in USD, read for the recorded Kit file dated 2026-02-19. The 10,000-subscriber figure is the cost-at-scale the score weighs most. Confirm at Kit before you buy.
- Composite
- 4.0/5
- Dimensions
- 7
- Source-backed
- 4
The basis Good Value · weights v1.0 · 3 dimensions need review · the scorecard is filed below
Folder A · Subscriber-tier ledger
What the monthly bill reads as the list grows
The recorded monthly cost at each subscriber tier on file: the free cap (a fixed published limit, not a benchmark), the 1,000-subscriber baseline, any labelled modeled mid-tier, and the 10,000-subscriber scaling reading — the ▲ jump between the two benchmarks is the one source-backed alert.
| Subscribers | Monthly | Plan | 1K → tier | Evidence |
|---|---|---|---|---|
| FreeRecorded-static cap | Free | Free | — | Recorded-static |
| 1,000Baseline benchmark | $33/mo | Creator | baseline | Source-backed |
| 10,000Scaling benchmark | $100/mo | Creator | +203% · 3× | Source-backed |
At the Creator tier, the list growing 10× takes the recorded monthly bill up $67/mo. This is the cost-at-scale the score weighs most.
Figures are monthly readings in USD. The free row is a fixed published cap; a modeled mid-tier (if shown) is derived, labelled, and never headline-eligible. Confirm current tiers and overage rules at Kit before you buy.
Folder B · Plan ledger
Every published plan, monthly vs annual
The recorded plans on file for Kit: the monthly list price, the annual-billed rate, and the saving between them. A custom / contact-sales plan is shown as such, never as a number.
| Plan | Monthly | Annual (per mo) | Saving | Best for |
|---|---|---|---|---|
| NewsletterUp to 10,000 subscribers, unlimited emails, 1 user | Free | Free | — | new creators testing email or migrating from another platform |
| Creator1,000 subscribers base, unlimited emails, 2 users | $33/mo | $32.50/mo | 2% off | creators ready for automation and visual funnels |
| Creator Pro1,000 subscribers base, unlimited emails, unlimited users | $66/mo | $65.83/mo | — | established creators monetizing with paid newsletters & referrals |
Annual rates are shown as the equivalent monthly figure; the saving is annual vs monthly × 12. Plans and limits change — confirm at Kit before you buy.
Folder C · Provider scorecard How scores work ↗
Seven dimensions, each scored and sourced
Every dimension is scored 1–5 by the published rubric, carries the weight it holds in the composite, and shows the raw reading and whether it is source-backed. The cost dimensions lead; the scaling-cost row is marked as the increase. The composite is read whole, not recomputed here.
Score = 3 / 5 · oxblood row = the source-backed scaling cost
The starting monthly bill — context, not the verdict.
The monthly bill once the list reaches 10,000 — the cost that leads.
How far the list price has moved recently; lower score = more churn.
Sending headroom per dollar at the entry tier — a derived ratio.
Depth of built-in automation workflows — a feature count.
How cleanly your data exports if you leave — a feature count.
Folder D · Exposure & stability
Charges off the headline price, and how far the price has moved
Two filed sub-records: the costs that do not show on the plan price, and the recorded list-price churn over the last 24 months.
Price stability
4/5- List price moved about +8% over the last 24 months on record.
- 2025-01Minor price adjustment ~8% on Creator plan
Folder E · The catches
What the plan price does not tell you
Recorded notes filed against Kit — the pricing mechanics and add-ons that move the real bill past the headline plan.
Subscriber-tier pricing
Base prices are for 1,000 subscribers. At 5,000 subscribers, Creator jumps to ~$66/mo. At 25,000 subs, expect $166/mo. The free Newsletter plan caps at 10,000 subs before you must upgrade.
Free plan limitations
Newsletter (free) plan lacks visual automation builder, A/B testing, advanced reporting, and priority support. You also can't remove Kit branding from emails.
Transaction fees on sales
Selling digital products or paid newsletters? Kit takes 3.5% + 30¢ per transaction on all plans—on top of payment processor fees.
SparkLoop referral program
The newsletter referral system (SparkLoop integration, worth $99/mo) is only included on Creator Pro. Creator plan users must pay separately.
Facebook Audiences integration
Syncing subscribers to Facebook Custom Audiences for ad targeting requires Creator Pro—not available on free or Creator plans.
Folder F · Provenance
Where these figures came from — and what they don't promise
The figures on this record are dated readings of Kit's published pricing, recorded 2026-02-19, in USD. Everything is labelled in place.
- Pricing source
- kit.com/pricing ↗ · as read 2026-02-19
- Scaling pair
- $33/mo → $100/mo (+203%, 3×) — source-backed at both ends.
- Composite
- 4.0/5 · Good Value
What this record does not say
- Every figure is a dated reading, not a live or real-time quote.
- Prices here are monthly — the run-rate figures are monthly × 12, never an annual-plan price.
- A sentinel plan (custom / contact sales) is shown as such, never as a number, and is never part of the jump math.
- The scaling jump is only flagged in oxblood when both the 1,000- and 10,000-subscriber readings are source-backed and the bill genuinely steps up.
- Nothing here is source-backed-now, monitored, or promised-current. Confirm at the provider before you buy.
Open the provider's pricing
An outbound link to Kit's own pricing. It never moves a recorded figure or a score on this record.
Outbound · not part of the record
The per-plan prices, subscriber-tier readings, dimension scores and composite are recorded values read from the Kit file on 2026-02-19. The 10,000-subscriber scaling figure leads the record; the run-rate is the monthly reading × 12, a projection, not an annual-plan quote. Sentinel plans (custom / contact sales) are shown as such. File / reference numbers (PW-…) are labels. Nothing here is presented as live, source-backed-now, monitored, or promised-current. Confirm the current price at Kit before you buy.