Cost verdict · PW-EMAIL-KLAVIYO
A recorded Klaviyo price file — no source-backed scaling pair on record
Klaviyo is filed as a recorded price record: the per-plan pricing below is on file, but there is no complete, source-backed 1,000 → 10,000 subscriber pair to compute a scaling jump from, so none is claimed. Every figure is a dated reading, never a live quote.
- In brief
- Klaviyo is the go-to email and SMS platform for e-commerce. Deep Shopify/WooCommerce integration, powerful segmentation, and predictive analytics—but premium pricing that scales steeply with your contact list.
Prices are monthly, in USD, read for the recorded Klaviyo file dated 2026-02-20. The 10,000-subscriber figure is the cost-at-scale the score weighs most. Confirm at Klaviyo before you buy.
- Composite
- pending
- Dimensions
- 7
- Source-backed
- 0
The basis No composite on file yet · 7 dimensions stand as needs-review · the scorecard is filed below
Folder B · Plan ledger
Every published plan, monthly vs annual
The recorded plans on file for Klaviyo: the monthly list price, the annual-billed rate, and the saving between them. A custom / contact-sales plan is shown as such, never as a number.
| Plan | Monthly | Annual (per mo) | Saving | Best for |
|---|---|---|---|---|
| Free250 contacts, 500 emails/mo, 150 SMS credits | Free | Free | — | tiny stores just getting started with email marketing |
| Email251–500 contacts, 5,000 emails/mo, no SMS | $20/mo | $20/mo | — | small stores focused on email-only marketing |
| Email + SMS251–500 contacts, 5,000 emails/mo, 1,250 SMS credits | $35/mo | $35/mo | — | stores wanting both email and SMS channels |
| Email (10K)10,000 contacts, 100,000 emails/mo | $175/mo | $175/mo | — | established stores with large customer databases |
Annual rates are shown as the equivalent monthly figure; the saving is annual vs monthly × 12. Plans and limits change — confirm at Klaviyo before you buy.
Folder C · Provider scorecard How scores work ↗
No scored rubric on file yet
Klaviyo does not yet have a scored rubric on file, so no composite is computed and every dimension below stands as needs-review. The pricing on file is still recorded straight from the published plans above.
No scored dimension rubric is on file for Klaviyo yet. Rather than invent a composite, this record stands as needs-review on the scoring axis: the per-plan and subscriber-tier figures above are recorded readings, but the seven-dimension score has not been filed. Confirm pricing at Klaviyo before you buy.
Folder E · The catches
What the plan price does not tell you
Recorded notes filed against Klaviyo — the pricing mechanics and add-ons that move the real bill past the headline plan.
Contact-based pricing scales steeply
Klaviyo's pricing jumps fast: $30/mo at 1K contacts, $100/mo at 5K, $175/mo at 10K, and $400+/mo at 25K contacts. It's among the most expensive per-contact.
SMS credits cost extra
SMS isn't included in email-only plans. The Email + SMS plan includes credits, but additional SMS costs $0.01-0.015 per message in the US. International rates are higher.
Free tier is very limited
Only 250 contacts and 500 emails/month. Most stores will outgrow this in weeks. There's no free tier above 250 contacts.
Reviews feature costs more
Klaviyo Reviews (product reviews) is a separate add-on at $25/mo. It's not included in any email/SMS plan.
No annual discount
Unlike most SaaS tools, Klaviyo doesn't offer annual billing discounts. You pay the same rate monthly or annually.
CDP features require enterprise
Advanced customer data platform features, custom events, and data warehousing integrations require Enterprise plans with custom pricing.
Folder F · Provenance
Where these figures came from — and what they don't promise
The figures on this record are dated readings of Klaviyo's published pricing, recorded 2026-02-20, in USD. Everything is labelled in place.
- Pricing source
- klaviyo.com/pricing ↗ · as read 2026-02-20
- Scaling pair
- None on file — no scaling jump is claimed.
- Composite
- None on file — the scorecard stands as needs-review.
What this record does not say
- Every figure is a dated reading, not a live or real-time quote.
- Prices here are monthly — the run-rate figures are monthly × 12, never an annual-plan price.
- A sentinel plan (custom / contact sales) is shown as such, never as a number, and is never part of the jump math.
- The scaling jump is only flagged in oxblood when both the 1,000- and 10,000-subscriber readings are source-backed and the bill genuinely steps up.
- Nothing here is source-backed-now, monitored, or promised-current. Confirm at the provider before you buy.
Open the provider's pricing
An outbound link to Klaviyo's own pricing. It never moves a recorded figure or a score on this record.
Outbound · not part of the record
The per-plan prices, subscriber-tier readings are recorded values read from the Klaviyo file on 2026-02-20. The 10,000-subscriber scaling figure leads the record; the run-rate is the monthly reading × 12, a projection, not an annual-plan quote. Sentinel plans (custom / contact sales) are shown as such. File / reference numbers (PW-…) are labels. Nothing here is presented as live, source-backed-now, monitored, or promised-current. Confirm the current price at Klaviyo before you buy.