Brokerage fees compared
the costs they don't advertise
Every broker advertises $0 stock trades. The real differences are in margin rates, options fees, robo-advisor costs, and transfer fees. We compare what actually matters.
| Broker | Stock Fee | Options Fee | Margin Rate | Robo Fee | Promo |
|---|---|---|---|---|---|
 Interactive Brokers Discount
Fractional
| $0 | $0.65 per contract | 5.83% | — | — |
 Webull Discount
Fractional
| $0 | $0 | 6.99% | — | Up to 75 fractional shares on signup |
 Robinhood Discount
Fractional
| $0 | $0 | 8.00% | — | Free stock on signup |
 Fidelity Full-Service
Fractional
| $0 | $0.65 per contract | 8.32% | 0% (Fidelity Go) / 0.35% (Wealth Management) | — |
 Charles Schwab Full-Service
Fractional
| $0 | $0.65 per contract | 8.32% | 0% (Intelligent Portfolios) | — |
 Vanguard Full-Service | $0 | $1.00 per contract | 8.75% | 0.15% (Digital Advisor, $3K min) | — |
 Merrill Edge Full-Service
Fractional
| $0 | $0.65 per contract | 10.46% | 0.45% (Guided Investing) | Up to $600 when you fund a new account |
 E*TRADE Full-Service | $0 | $0.65 per contract | 10.70% | 0.30% (Core Portfolios) | Up to $1,000 when you fund a new account |
All fees from publicly available broker fee schedules and account disclosures. Margin rates reflect base rates and may vary by account balance. Prices as of Mar 29, 2026. This is not investment advice. Compare fees before choosing a broker.
How we compare
Beyond $0 commissions
Every broker advertises $0 stock trades. We focus on the fees that actually vary: margin rates, options per-contract costs, robo-advisor management fees, and account transfer charges.
No sponsored rankings
Brokerages aren't paying to be listed here. We sort by margin rate because that's where the biggest cost difference lives — from 5.83% to over 10%.
Public data only
Every fee, rate, and promo comes from publicly available broker fee schedules. No guesswork, no affiliate influence.